A practical 12-point website conversion checklist

How to use this checklist\n\nOpen your homepage on mobile. Score yourself honestly out of 12. Below 8, your site is leaking revenue.\n\n### The 12 points\n\n1. The hero names the outcome in the first line.\n2. The primary CTA is visible without scrolling.\n3. Page loads in under 2 seconds on mobile 4G.\n4. There's social proof (logos or metrics) above the fold.\n5. Service pillars are scannable in five seconds.\n6. At least one case study has a number, not just a quote.\n7. The contact form has fewer than five fields.\n8. There's a sticky CTA on scroll.\n9. Headlines use sentence case, not Title Case.\n10. No carousels.\n11. No hero videos that autoplay sound.\n12. The page works without JavaScript loaded.\n\nFix in priority order; the first four move the most revenue.