#1 for 47 local keywords
Harbourcraft
A coastal trades business invisible outside their own town. Within nine months, they ranked first locally for every commercial query that mattered and tripled inbound enquiries.
SEO & Growth Marketing
Generate qualified traffic and predictable enquiries.
SEO, paid media and content built around commercial intent. We don't chase vanity rankings — we engineer the keywords, pages and campaigns that drive customers ready to buy.
More qualified traffic. More visibility. More leads.
Common challenges
If any of these sound familiar, we should talk.
You're invisible for the searches that matter.
Most small businesses rank for their own brand name and a handful of irrelevant terms. The commercial keywords — the ones potential customers actually search before buying — go to competitors. We fix that systematically.
Your last SEO agency talked in jargon and delivered nothing.
Generic monthly reports, links from spammy directories, blog posts no one reads. We're allergic to that. Every recommendation we make is tied to a specific commercial outcome and reported in plain English.
Google Ads burns budget without producing leads.
Most accounts are leaking 30–60% of spend to bad keywords, weak landing pages or broken tracking. We audit ruthlessly and rebuild around campaigns that pay for themselves.
You don't know what content to publish or why.
We build a content strategy around the real questions your buyers ask, prioritised by commercial intent and competitive opportunity — not whatever your marketing intern thought looked clever.
Our approach
How we solve it.
01
Commercial-intent SEO
We rank you for the keywords your customers type when they're ready to buy. Service pages, location pages, comparison pages and product pages engineered to convert the click into an enquiry.
02
Local SEO that owns your area
Optimised Google Business Profiles, local citations, review velocity, hyper-local content and location-specific landing pages — the lot. If you're a multi-location business, we'll dominate every map pack.
03
Technical SEO foundations
Crawlability, indexation, Core Web Vitals, schema, internal linking, canonicalisation, sitemaps and a clean log-file picture. Get the foundations right and content does the rest.
04
Profitable paid acquisition
Google Ads, Meta and LinkedIn campaigns built around real ROAS targets, with conversion landing pages that turn ad clicks into enquiries.
What we deliver
SEO & Growth Marketing services.
Local SEO
Win the map pack and the local organic results in every town you serve.
Technical SEO
Site architecture, page speed, crawl & indexation, schema, internationalisation. The foundations everything else stands on.
SEO audits
A deep, prioritised audit that tells you exactly what's holding you back and what to fix first.
Content strategy
An editorial roadmap built around commercial intent — every piece earns its place.
Google Ads
Lean, profitable campaigns with conversion tracking and landing pages built for the click.
Landing pages
Purpose-built pages engineered to convert paid traffic at 3–5× industry benchmarks.
Our process
Discover → Design → Build → Launch → Optimise.
- 01
Discover
We start with a focused discovery session to understand your business, your customers, and the commercial outcome the work needs to drive. No generic templates — every engagement begins with a real conversation about what success looks like.
- 02
Design
We translate the discovery into a clear strategy, scope and visual direction. You sign off on what you're getting, what it costs, and when it lands before a line of code is written.
- 03
Build
Senior practitioners build in tight, weekly sprints with live demos. You always know what's happening, what's next, and what's at risk. No surprises, no scope drift, no juniors learning on your dime.
- 04
Launch
We handle the boring-but-critical launch work — DNS, redirects, analytics, performance, accessibility, monitoring — so the go-live is calm and the day-one numbers are clean.
- 05
Optimise
Launch is a milestone, not a finish line. We measure, learn and iterate so the work compounds month-over-month instead of decaying the moment it ships.
Results
Outcomes our clients can point to.
4× paid ROAS
Meridian Wellness
Rebuilt their Google Ads and Meta accounts around a single ROAS target. Spend went up 60%, return-on-ad-spend went up 4×.
+184% organic traffic
Atlas Bookkeeping
Content programme built around 'best accountant for X' commercial searches. Doubled organic traffic and tripled qualified discovery calls in twelve months.
Frequently asked
Questions we get a lot.
Free audit
Get your free Website & Growth Audit
A senior-led review of your website, SEO and conversion opportunities. Sent within 3 working days. No sales pitch.
SEO & Growth Marketing
Want a clearer picture of your growth opportunity?
Get a free Website & Growth Audit — a senior-led review of your SEO, paid spend and conversion opportunities. No sales pitch, no obligation.
Testimonials
What founders say about working with us.
4.9 / 5 across 60+ reviews
"Lucida rebuilt our website and our enquiry pipeline tripled in three months. They feel like part of our team."
Hannah Roberts
Founder, Wren & Bell Interiors
"Their AI automations now handle quoting, onboarding and follow-ups. We've reclaimed twenty hours a week."
Daniel Okafor
Director, Northgate Legal
"Strategic, calm and rigorous. The kind of agency you wish you'd hired three years earlier."
Priya Shah
CEO, Meridian Wellness