How to own the Google map pack in every town you serve
Local SEO is the highest-leverage marketing most service businesses ignore. Here's the playbook.
Why the map pack matters more than organic\n\nFor service businesses, the map pack drives 60–70% of clicks. Rank organic #1 below an unclaimed map pack and you'll still lose.\n\n## The eight-step playbook\n\n1. Claim and fully complete every Google Business Profile — including services, hours, products, photos.\n2. Add a primary category that exactly matches the search intent.\n3. Build citations on the top 30 directories in your country.\n4. Generate review velocity — 2–4 new reviews per location per month, minimum.\n5. Reply to every review within 48 hours, in a tone that sounds like a human.\n6. Build a location page on your website for every town — not auto-generated rubbish.\n7. Embed the GBP map on every location page.\n8. Add local business JSON-LD to every location page.\n\n## What kills the map pack\n\nKeyword-stuffed business names. Fake addresses. Buying reviews. Don't.
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