A senior SEO's self-audit you can run on your own site this week

How to run this audit\n\nWork top to bottom. Stop and fix anything you score below 3/5.\n\n### Technical foundations\n\n- Site loads under 2s on mobile (LCP < 2.5s).\n- No render-blocking JS above the fold.\n- Sitemap is current and submitted in Search Console.\n- Robots.txt isn't accidentally blocking key pages.\n- Canonical tags are correct on every indexable page.\n- 404s redirect to the most relevant live page.\n\n### Indexation\n\n- Search Console shows no major indexation drops.\n- Pagination is handled with rel=next/prev or replaced with infinite scroll + filters.\n- Faceted navigation isn't producing crawl traps.\n\n### Content\n\n- Every service page has 800+ words of unique, useful copy.\n- Every page has a single H1 that matches the title.\n- Internal links use commercial-intent anchors.\n\n### Schema\n\n- Organization on root.\n- LocalBusiness on contact + location pages.\n- FAQPage on FAQ blocks.\n- Article on every blog post.\n\n## What to fix first\n\nPage speed and broken redirects. The rest can wait a quarter.